AdSense Policy: beginners guide

 We hope all publishers participating in AdSense can experience a long and successful partnership with Google. To achieve this, it is important for you to learn more in-depth AdSense program policies. The more you know about our policies, the more likely all the sites and pages where you display Google ads in full compliance with these policies.
To start, we have highlighted some of the most important policy and that is often violated below. The following simple rules do not cover the entire list of our policies, but by following these rules, you will be helped in maintaining your accounts remain in compliance with our policy:
Clicks and impressions
Our specialists carefully monitor clicks and impressions on Google ads, using automated systems and human review, in order to protect your interests and the interests of our advertisers. We do this so we can protect our advertisers from undue increase in cost.Here are some ways that can help you ensure that your website generates traffic with the highest quality possible.
Do not click on Google ads alone.If you would like more information about any of the advertisers appearing on your site, type the URL of ads directly on your browser address bar, or use the AdSense preview tool.When using the preview tool, you will not get any clicks or impressions.
Do not ask others to click your Google ads.Encouraging users to click on your Google ads is strictly prohibited - either directly or indirectly, on your site, in a third-party sites, or via email. Users should only click on Google ads because they are interested in the advertised service, not to increase the income of your site or for any reason, or to get some kind of reward for themselves.
Select your ad location carefully.Publishers may not use tricks or deceptive practices to trigger accidentally click on ads.Make sure that your ad is properly placed on the site, away from the interactive element, does not replicate the content around it, and not placed in a misleading headline.Maintain adequate space between the ads and page controls. For example, in sites with games, avoid placing ads too close to the control of the game. We usually recommend a minimum distance of 150 pixels between the player and flash ads.Do not place ads on pages interstitial content, game sites, or sites with video flux. If you want to earn money from video sites or drainage of the site with out the game, stream, or placing interstitial, please refer to AdSense and AdSense for video games.

Consider how your site is promoted.Publishers must be very careful when purchasing traffic or setting up ad campaigns with third parties. Before doing a contract with an ad network, you must ensure that the network will not display your site in pop-up window or as a result of the action any software application. Please also note that publishers using online advertising of any kind must comply with Google's Landing Page Quality Guidelines.
Use Google Analytics.If you are not using Google Analytics, we recommend to set it up in order to better understand and optimize your site traffic. By knowing where the traffic comes from, you will be very helpful in optimizing your site. Learn more about Analytics on the site. Or, watch a video that is useful in Analytics YouTube channel.
Content guidelines
Publishers are responsible for the content on all pages that display their ads, even though the content created by others, such as on a site with user-made content.
Limitation applies to content pages / sites that display Google ads.Google ads can not be displayed along with the type of content prohibited by our program policies, including adult content, gambling related content, copyrighted content, violent content, or hate content. You are responsible for ensuring all pages are in compliance with these policies.
Create a site with unique content and relevant.Google will take action against domains that do not add value to the user. Studying the Google Web Master Guidelines will introduce you to some of the best practices of successful publishers, including:Focusing on content that is relevant and concise, because it puts excessive keywords, repetitive, and irrelevant in content or code of web pages will not be allowed.Avoid the use of hidden text or links in a web page of your site.Application of ad
Once the code is created in the account, the code may not be altered or placed in any place in violation of AdSense policies such as the pop-up window, in the software, or on a site that mimics Google.Do not change the AdSense code.After you create the code, we ask you not to change any portion of the code or change the layout, behavior, targeting, or delivery of ads for any reason, except as authorized by Google to do so.
Do not use the pop-up windows or installing the software automatically.Google is dedicated to improving the user experience on the Internet, and promoting the principles of responsible software is part of that effort. Sites showing Google ads may not prompt the user to install software on their computers. Publishers must also not attempt to change the user's browser home page automatically or via a command in the pop-up window.
Respect Google trademarks.Framing or impersonation Google pages is strictly prohibited according to the Guidelines for Use of Google Brand Features. In addition, publishers may not use Google Brand Features such as trademarks, logos, web pages, or a screenshot of Google without prior consent from Google.Advertisement or a disabled account:
If we ever turn off the ads either on site or in your account, the only way to reactivate your ad is to carefully read the email notification and be responsive to our requests.
Be responsive.Just in case if we need to contact you regarding your account, be sure to continually update the email address associated with your account. Publishers are asked to read the emails sent by the AdSense team carefully and be responsive to our requests. However, being responsive does not mean that you must send us an email. If we tell you about a problem at one site, please take a moment to clean up pages or other sites throughout the network to ensure that your site complies with all the AdSense policies.We constantly check compliance with publishers to AdSense program policies and regulations listed above. If you believe a site that displays advertisements have violated this policy, please let us know.

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